Purpose

The purpose of this study is to investigate the effects of comprehensive performance measurement systems (PMS), role clarity and strategic flexibility on the individual creativity of founders/managers of startups.

Design/methodology/approach

The research population comprises 611 Brazilian startups in the e-commerce, retail and wholesale segments. One owner/manager of each startup was contacted by the survey, obtaining 91 valid responses. For data analysis, symmetric and asymmetric techniques were applied, respectively: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis.

Findings

The findings show that the comprehensive PMS is an important predictor of individual creativity, role clarity and strategic flexibility. Role clarity has a direct effect on creativity and promotes partial mediation between comprehensive PMS and creativity. Comprehensive PMS and role clarity are of great importance and have high performance in favor of creativity, while strategic flexibility has high performance, but is of low importance. Several causal combinations promote high individual creativity.

Practical implications

It offers founders/managers an insight into the aspects that are worth of efforts to foster individual creativity in their startup.

Originality/value

The key contribution of the study is that the comprehensive PMS, which includes financial, non-financial and other measures for product and process innovation, can directly and indirectly (through role clarity) influence individual creativity.

中文翻译：

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在初创企业中培养个人创造力：综合绩效衡量系统、角色清晰度和战略灵活性

目的

本研究的目的是调查综合绩效衡量系统 (PMS)、角色清晰度和战略灵活性对初创公司创始人/经理个人创造力的影响。

设计/方法/方法

研究人群包括电子商务、零售和批发领域的 611 家巴西初创公司。调查联系了每家初创公司的一名所有者/经理，获得了 91 份有效回复。对于数据分析，分别应用了对称和非对称技术：偏最小二乘结构方程建模和模糊集定性比较分析。

发现

研究结果表明，综合 PMS 是个人创造力、角色清晰度和战略灵活性的重要预测指标。角色清晰度对创造力有直接影响，并促进综合 PMS 和创造力之间的部分中介。全面的PMS和角色清晰很重要，有利于创造力的表现，而战略灵活性有很高的表现，但重要性较低。几种因果组合促进了高度的个人创造力。

实际影响

它让创始人/管理者深入了解在创业中培养个人创造力的价值所在。

原创性/价值

该研究的主要贡献在于，包括财务、非财务和其他产品和流程创新措施在内的综合 PMS 可以直接和间接（通过角色明确）影响个人创造力。