Consumers are offered many food choices when grocery shopping and often use product package claims and labels to help in decision making. Although many studies have evaluated health-related product claims, few have examined whole grain claims or the use of the whole grain stamp. Two experiments show that whole grain claims and stamp do influence consumer health perceptions about a fictitious brand of crackers. Also, consumer knowledge about whole grains is not always accurate. Based on the results, more consumer education is needed for consumers to make informed decisions. Public policy suggestions are provided.

中文翻译：

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全麦声称：它们重要吗？

消费者在杂货店购物时可以选择多种食物，并且经常使用产品包装声明和标签来帮助做出决策。尽管许多研究评估了与健康相关的产品声明，但很少有人研究过全谷物声明或全谷物印章的使用。两项实验表明，全谷物声明和印章确实会影响消费者对虚构品牌饼干的健康看法。此外，消费者对全谷物的了解并不总是准确的。根据结果​​，需要更多的消费者教育，让消费者做出明智的决定。提供公共政策建议。