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Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women
Journal of Consumer Affairs ( IF 2.5 ) Pub Date : 2021-05-30 , DOI: 10.1111/joca.12383
Marie A. Yeh 1 , Meike Eilert 2 , Aphrodite Vlahos 3 , Stacey Menzel Baker 4 , Tony Stovall 5
Affiliation  

This research proposes a consumer behavior model that highlights how women may be valuated across a continuum of living human being to commodity. We use the social epidemic of men's sexual violence against women to build a model that reframes sexual violence as men's violent consumption of women. Our model describes the process through which men can think about women as a commodity. We propose different paths through which commoditization occurs—men perceiving women as instrumental, interchangeable, and violable, as well as denying their subjectivity and autonomy—which can lead to violent consumption (the commitment of sexual violence). While sexual violence is a complex problem that defies easy solutions, we believe our nuanced and concrete model is more informative to actions to stop sexual violence than existing theories. We also discuss the role of other factors, including the marketplace, in enabling, attenuating, and reversing this process.

中文翻译:

走向“人类到商品模型”作为男性对女性的暴力、性消费的解释

这项研究提出了一个消费者行为模型,该模型强调了如何在从人类到商品的连续统一体中对女性进行评估。我们利用男性对女性的性暴力这一社会流行现象来构建一个模型,将性暴力重新定义为男性对女性的暴力消费。我们的模型描述了男性将女性视为商品的过程。我们提出了商品化发生的不同途径——男性将女性视为工具、可互换和可侵犯的,并否认她们的主观性和自主性——这可能导致暴力消费(性暴力的承诺)。虽然性暴力是一个难以解决的复杂问题,但我们相信,与现有理论相比,我们细致入微且具体的模型对制止性暴力的行动提供了更多信息。
更新日期:2021-05-30
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