As digital technologies permeate our lives, the effect of digital device use on well-being has become a hot-button issue. In this research, we focus on digital usage and digital shopping via online and mobile devices and investigate their relationships with well-being using a public data from South Korea. Overall, online usage and online shopping increase well-being, whereas mobile usage and mobile shopping decrease it. Interestingly, these relationships are complex and idiosyncratic as including digital natives and privacy concerns as moderators provides varied results. Among digital natives, the positive effect of online usage on well-being decreases whereas the negative effects of mobile usage and mobile shopping on well-being increase. Furthermore, privacy concerns weaken the effects of mobile usage and online shopping on well-being.

中文翻译：

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了解亚洲数字消费者的福祉：数字原住民的调节作用和隐私问题

随着数字技术渗透到我们的生活中，使用数字设备对幸福感的影响已成为一个热门话题。在这项研究中，我们专注于通过在线和移动设备进行数字使用和数字购物，并使用来自韩国的公共数据调查他们与幸福感的关系。总体而言，在线使用和在线购物会增加幸福感，而移动使用和移动购物会降低幸福感。有趣的是，这些关系是复杂和特殊的，因为包括数字原住民和隐私问题，因为版主提供了不同的结果。在数字原住民中，在线使用对幸福感的积极影响减少，而移动使用和移动购物对幸福感的负面影响增加。此外，隐私问题削弱了移动使用和在线购物对幸福感的影响。