The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed to the importance of consumer innovativeness (CI) and green perceptions in the adoption of green innovations. The purpose of this paper is to identify how users and nonusers of shared micromobility perceive the greenness of shared e-bikes and e-scooters and how CI affects shared microvehicle adoption. The paper also analyses the relationships between green perceptions and environmental referent cognitions—biospheric values, environmental knowledge, ascription of responsibility, and environmental attitudes. Shared e-bike and e-scooter users and nonusers in Copenhagen and Stockholm were surveyed using an online questionnaire. Results revealed that users consider themselves innovative and perceive the shared microvehicles as relatively green, while nonusers do not. When comparing users, CI and green perceptions relate to shared e-bike use, but notably, only CI is linked to shared e-scooter use. The results also show that environmental knowledge and environmental attitudes are related to green perceptions. The practical and theoretical implications of the results are discussed.

中文翻译：

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消费者创新和绿色认知对绿色创新使用的作用：共享电动自行车和电动滑板车的案例

对环境问题日益增长的认识可能与对绿色交通创新的需求有关。消费者行为研究指出了消费者创新 (CI) 和绿色观念在采用绿色创新方面的重要性。本文的目的是确定共享微型交通工具的用户和非用户如何看待共享电动自行车和电动滑板车的绿色，以及 CI 如何影响共享微型车辆的采用。论文还分析了绿色认知与环境指涉认知——生物圈价值、环境知识、责任归属和环境态度之间的关系。使用在线问卷调查了哥本哈根和斯德哥尔摩的共享电动自行车和电动滑板车用户和非用户。结果显示，用户认为自己具有创新性，认为共享微型车辆相对绿色，而非用户则不然。在比较用户时，CI 和绿色认知与共享电动自行车的使用有关，但值得注意的是，只有 CI 与共享电动滑板车的使用相关。结果还表明，环境知识和环境态度与绿色认知有关。讨论了结果的实践和理论意义。