This paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both disciplines' future are explored, highlighting the need for a paradigm shift in marketing.

中文翻译：

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营销与设计的相互作用

本文提供了对营销和设计之间跨学科交叉的见解。它探讨了营销领域的各种设计交叉点。营销和设计之间的合作受范式边界的限制，但不受行业、研究人员和研究项目的限制。探讨了这两个学科未来面临的挑战，突出了营销范式转变的必要性。