As one of the world's most visited websites, YouTube is potentially influential for learning gendered attitudes. Nevertheless, despite evidence of gender influences within the site for some topics, the extent to which YouTube reflects or promotes male/female or other gender divides is unknown. This article analyses 10,211 YouTube videos published in 12 months from 2014 to 2015 using commenter-portrayed genders (inferred from usernames) and view counts from the end of 2019. Nonbinary genders are omitted for methodological reasons. Although there were highly male and female topics or themes (e.g., vehicles or beauty) and male or female gendering is the norm, videos with topics attracting both males and females tended to have more viewers (after approximately 5 years) than videos in male or female gendered topics. Similarly, within each topic, videos with gender balanced sets of commenters tend to attract more viewers. Thus, YouTube does not seem to be driving male–female gender differences.

中文翻译：

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男性或女性性别两极分化的 YouTube 视频较少观看

作为世界上访问量最大的网站之一，YouTube 在了解性别态度方面具有潜在影响力。尽管如此，尽管有证据表明网站内某些主题存在性别影响，但 YouTube 反映或宣传男性/女性或其他性别差异的程度尚不清楚。本文使用评论者描述的性别（从用户名推断）和 2019 年底的观看次数分析了 2014 年至 2015 年 12 个月内发布的 10,211 个 YouTube 视频。出于方法学原因，忽略了非二元性别。虽然男性和女性的话题或主题（例如，车辆或美容）和男性或女性性别划分是常态，但主题吸引男性和女性的视频往往比男性或女性的视频拥有更多的观众（大约 5 年后）。女性性别话题。同样，在每个主题中，具有性别平衡的评论者组的视频往往会吸引更多的观众。因此，YouTube 似乎并没有推动男女性别差异。