Abstract

This research investigates why people refuse the COVID-19 vaccine despite medical argumentation and dangerousCOVID-19 consequences. As the global pandemic development is beyond each person’s control, we predicted that two basic assumptions about the world, namely its order and positivity, would play an important role. Two studies on the Polish population took place in December 2020 and January 2021. The most interesting finding was that in both studies, belief in world orderliness negatively moderated, i.e., hampered, the positive relationship between belief in the world’s positivity and willingness to vaccinate. It seems that the COVID-19 vaccination might evoke a feeling of disruption in biological and social natural functioning. If we generalize, any idea undermining our habits and shared beliefs is the more challenged and opposed we have strong faith in the world as an ordered and predictable reality. Believing in the world’s positivity may even aggregate this attitude. In discussing these results, we propose how to introduce new ideas or innovative products to consumers.

摘要

这项研究调查了为什么人们不顾医学争论和危险的 COVID-19 后果而拒绝接种 COVID-19 疫苗。由于全球大流行的发展超出了每个人的控制，我们预测关于世界的两个基本假设，即世界的秩序和积极性，将发挥重要作用。对波兰人口进行的两项研究分别于 2020 年 12 月和 2021 年 1 月进行。最有趣的发现是，在这两项研究中，对世界秩序的信念负向调节，即阻碍了对世界积极性的信念与接种疫苗意愿之间的正相关关系。似乎 COVID-19 疫苗接种可能会引起生物和社会自然功能受到破坏的感觉。如果我们概括，任何破坏我们的习惯和共同信念的想法，越是让我们对世界作为有序和可预测的现实抱有坚定信念，就越会受到挑战和反对。相信世界的积极性甚至可能会聚合这种态度。在讨论这些结果时，我们建议如何向消费者介绍新想法或创新产品。