In Norway, approximately 688 people are injured each year in traffic accidents involving heavy goods vehicles (HGVs), and for every third road fatality there is an HGV involved. Norway has approximately 35% more fatalities per inhabitant resulting from accidents involving HGVs compared to the rest of Europe. These numbers suggest that interventions are needed to reduce road accidents involving HGVs in Norway. This paper contributes to the field of road transportation research by identifying how strategic management decisions can affect road transport organizations’ ability to develop a good safety culture. Semi-structured interviews with 16 participants were conducted. The findings suggest that road transport organizations that choose a low-cost leadership strategy struggle to be profitable. Moreover, such strategies lead to high rivalry between organizations. Such rivalry makes it difficult to be profitable, hence there are fewer resources available to invest in building a good safety culture. In contrast, road transport organizations that choose a differentiation or focus leadership strategy are more likely to be profitable. As a consequence, they have more resources to invest in building a safety culture.

在挪威，每年约有 688 人在涉及重型货车 (HGV) 的交通事故中受伤，每三分之一的道路死亡事故中就有一辆 HGV。与欧洲其他地区相比，挪威因涉及 HGV 的事故造成的人均死亡人数高出约 35%。这些数字表明需要采取干预措施来减少挪威涉及 HGV 的道路事故。本文通过确定战略管理决策如何影响道路运输组织发展良好安全文化的能力，为道路运输研究领域做出贡献。对 16 名参与者进行了半结构化访谈。调查结果表明，选择低成本领导战略的道路运输组织难以盈利。而且，这种策略导致组织之间的激烈竞争。这种竞争使得盈利变得困难，因此可用于投资建立良好安全文化的资源较少。相比之下，选择差异化或集中领导战略的道路运输组织更有可能盈利。因此，他们有更多的资源来投资建立安全文化。