Electronic word-of-mouth (eWOM) has become an important source for customers and hoteliers, and likewise, the interactivity of Web 2.0 has allowed customers to write and share online reviews. Our study aims to examine: (1) the influence of post-stay evaluation factors toward eWOM, (2) the relationship between eWOM and hotel revisit intention, and (3) the influence of country differences as a moderating factor. A total of 872 usable responses were collected from three emerging countries. Our results suggest that post-stay evaluation was the key predictor of positive eWOM, and later transferred greater hotel revisit intention among Gen Y. In terms of country level, all countries depicted a positive relationship for all paths, and the influence of the respondents’ country moderated for some relationship in this study. Our findings also shed further light on the understanding of the generational cohort theory across emerging countries, especially in the hospitality context.

电子口碑 (eWOM) 已成为客户和酒店经营者的重要来源，同样，Web 2.0 的交互性允许客户撰写和分享在线评论。我们的研究旨在检查：（1）入住后评价因素对 eWOM 的影响，（2）eWOM 与酒店重访意愿之间的关系，以及（3）作为调节因素的国家差异的影响。从三个新兴国家收集了总共 872 份可用回复。我们的研究结果表明，入住后评价是积极 eWOM 的关键预测因素，后来在 Y 世代之间转移了更大的酒店重访意愿。就国家层面而言，所有国家都描绘了所有路径的积极关系，以及受访者的影响国家在这项研究中对某些关系进行了调解。