Purpose

This study aims to explore the preparedness and the recovery/rebuilding activities or strategies adopted by the respondents during the phases of natural disaster/crisis in Jammu and Kashmir and Assam, India.

Design/methodology/approach

The qualitative research design was chosen for the study. The interview method was adopted in the present research. The respondents were selected purposefully from the representatives of tourism organizations/destinations management organizations and emergency organizations, i.e. disaster management and hotels experienced by natural disasters, i.e. flood 2014 in Kashmir valley 2019 in Assam states of India.

Findings

Moderate level of preparedness among the tourism organizations, tourism businesses such as hotels leaves implications for them to enhance the disaster or crisis resilient community. The preparedness programs, efficient social media, communications strategies and development of tourist destinations-specific disaster-related crisis management plans were suggested to enhance disaster resilience.

Originality/value

The present study is widely contributing to the theory of the vital concepts of crisis management at tourism destinations. This study suggests the practical implications for and suggestions to the industry practitioners, government agencies and researchers to rebuild the tourist destinations from the disaster/crisis and enhance global resilience.

中文翻译：

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从危机中重建旅游目的地：印度查谟和克什米尔与阿萨姆邦的比较研究

目的

本研究旨在探讨在查谟和克什米尔以及印度阿萨姆邦的自然灾害/危机阶段，受访者采取的准备和恢复/重建活动或策略。

设计/方法/方法

本研究选择了定性研究设计。本研究采用访谈法。受访者是有目的地从旅游组织/目的地管理组织和应急组织的代表中选出的，即灾难管理和遭受自然灾害的酒店，即 2014 年克什米尔山谷 2019 年印度阿萨姆邦的洪水。

发现

旅游组织、酒店等旅游企业的准备程度中等，这对他们加强灾难或危机复原力社区具有影响。建议采用备灾计划、有效的社交媒体、传播战略和制定旅游目的地特定的灾害相关危机管理计划，以增强灾害复原力。

原创性/价值

本研究为旅游目的地危机管理的重要概念理论做出了广泛贡献。这项研究对行业从业者、政府机构和研究人员提出了实际意义和建议，以从灾难/危机中重建旅游目的地并增强全球复原力。