Purpose

This paper aims to expose the evolution in the use of the so-called reception tools and tourist information that are present at the time of consumption of a trip towards an interest in and a willingness to link local residents and tourists in a friendly, inclusive and conciliatory way. This is the case of territorial signage designed for pedestrians, a growing protagonist of the urban landscape of many cities, which has found in its formulation the appropriate response to unify the messages and criteria that are addressed to all audiences and people with all types of sensitivities.

Design/methodology/approach

Based on an extensive fieldwork study conducted in 2013 and 2017 in the 62 most populated cities of Catalonia, different variables related to the shape of the signage and the content presented in them were analysed. To this end, a specific pattern of ad-hoc observation and structured interviews were applied to determine the social transition of the content and approaches used in the signage.

Findings

While signage is initially considered to be a basic solution with purely informative content, poor in qualitative aspects and often neglected by those responsible for its management, over time it has emerged as a tool that serves to unify the interests of the citizens who share the same space for mutual interaction. It is characterised by providing open and transversal information for all citizens without focussing on or thematising tourism in an exclusive and segregated way, separating it from the rest of the aspects that make up the nature of the urban landscape.

Originality/value

This paper confirms that these tangible instruments of support for tourists, beyond seeking a harmonic fit in the urban planning of today's cities, are also complicit in seeking social cohesion in the present-day paradigm of the conflicts created by urban tourism.

中文翻译：

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在旅游城市中使用标牌作为社会融合的工具：加泰罗尼亚相关案例的例子

目的

本文旨在揭示在旅行消费时出现的所谓接待工具和旅游信息的使用演变过程，旨在以友好、包容和包容的方式将当地居民和游客联系起来。和解的方式。为行人设计的区域标志就是这种情况，它在许多城市的城市景观中日益成为主角，它在其制定中发现了适当的反应，以统一面向所有受众和具有各种敏感性的人的信息和标准.

设计/方法/方法

根据 2013 年和 2017 年在加泰罗尼亚人口最多的 62 个城市进行的广泛实地调查，分析了与标牌形状和其中呈现的内容相关的不同变量。为此，应用了一种特定的临时观察和结构化访谈模式来确定标牌中使用的内容和方法的社会转变。

发现

虽然标牌最初被认为是一种基本的解决方案，其内容纯粹是信息性的，在质量方面很差，并且经常被负责管理的人忽视，但随着时间的推移，它已经成为一种工具，用于统一共享相同内容的公民相互交流的空间。它的特点是为所有公民提供开放和横向的信息，而不是以独特和隔离的方式关注或主题化旅游，将其与构成城市景观性质的其他方面分开。

原创性/价值

本文证实，这些为游客提供支持的有形工具，除了寻求与当今城市城市规划的和谐契合之外，也是在当今城市旅游所造成的冲突范式中寻求社会凝聚力的同谋。