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Leisure travel intention following a period of COVID-19 crisis: a case study of the Dutch market
International Journal of Tourism Cities ( IF 3.0 ) Pub Date : 2021-06-01 , DOI: 10.1108/ijtc-08-2020-0158
Rami K. Isaac, Jessica Keijzer

Purpose

This study aims to analyse what drives and limits the Dutch population during COVID-19 in their intention to travel for leisure once travel restrictions have been lifted, to gain an insight in the psychological travel barriers following a period of crisis.

Design/methodology/approach

The research process involved an online self-administrated method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled by 402 respondents.

Findings

The findings indicate that the impact of COVID-19 on cutting down travel plans, certain personal values and structural constraints have a positive relationship with the leisure travel intention to various destinations. Moreover, risk perceptions and intrapersonal constraints have a positive relationship with domestic leisure travel intentions. However, these factors have a negative connection with the leisure travel intention to some international destinations. Further, decreased perceptions of risks have a negative relationship with the domestic leisure travel intentions.

Research limitations/implications

Using questionnaires in the form of online, self-administrated surveys made it impossible to get an insight in and have control over who responded to the questionnaire. Gaining an insight into the factors impacting the leisure travel intentions following a period of crisis will make it possible for the tourism industry to respond adequately to future crises and will make it easier for destination marketers and managers to attract new tourists during the recovery process.

Originality/value

To the best of the author’s knowledge, no analysis has been so far published with a focus on the impact of COVID-19 on the Dutch population and their intention to travel. It is crucial for gaining an insight into leisure travel intention and the factors impacting this intention following a period of crisis since travel intention is an under-researched topic of academic tourism literature. This study closes the existing gap in literature.



中文翻译:

COVID-19 危机后的休闲旅游意向:荷兰市场案例研究

目的

本研究旨在分析在 COVID-19 期间是什么推动和限制了荷兰人口在旅行限制解除后的休闲旅行意图,以深入了解危机时期后的心理旅行障碍。

设计/方法/方法

研究过程涉及一种在线自我管理方法,该方法是使用领先的研究和基于网络的调查工具之一创建的,称为 Qualtrics。问卷由 402 名受访者填写。

发现

研究结果表明,COVID-19 对减少旅行计划、某些个人价值观和结构性限制的影响与前往各个目的地的休闲旅行意愿呈正相关。此外,风险认知和内在约束与国内休闲旅游意向呈正相关。然而,这些因素与前往一些国际目的地的休闲旅游意向呈负相关。此外,风险感知的下降与国内休闲旅游意向呈负相关。

研究限制/影响

使用在线问卷形式的自我管理调查使得无法深入了解和控制谁回答了问卷。深入了解危机过后影响休闲旅游意图的因素将使旅游业能够充分应对未来的危机,并使目的地营销人员和管理人员在恢复过程中更容易吸引新游客。

原创性/价值

据作者所知,迄今为止,尚未发表任何关于 COVID-19 对荷兰人口及其旅行意图的影响的分析。由于旅行意图是学术旅游文献中研究不足的主题,因此了解休闲旅游意图以及危机时期后影响这种意图的因素至关重要。这项研究弥补了文献中现有的空白。

更新日期:2021-06-01
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