The purpose of the article is to develop theoretical and methodological proposals and practical recommendations for the formation of a strategy for the optimal transition to a ‘single digital market’ system based on the effective functioning of national innovative infrastructures in the context of expanding digitalization. With the help of SWOT analysis, the structuring of the factors of development of digitalization was carried out. Based on the analysis, a structure for managing the digital economy in Russia was formed. Simulation modelling of optimization of the digital economy in Russia has been carried out. As a result, a strategy was developed for Russia’s transition to a ‘digital single market’. The developed strategy makes it possible to take into account that a quick transition to an efficient digital economy is impossible due to the existing threats to the development of the digital market in Russia. Practical application of the developed strategy for the transition to a ‘digital single market’ will make it possible to more effectively manage emerging threats on the path to digitalization and make optimal use of opportunities for development. At the same time, this strategy is applicable to public sector, business sector and individual households.

本文的目的是在扩展数字化的背景下，基于国家创新基础设施的有效运作，为形成向“单一数字市场”系统最佳过渡的战略制定理论和方法论建议以及实践建议。借助SWOT分析，对数字化发展的因素进行了构建。在分析的基础上，形成了管理俄罗斯数字经济的结构。已开展俄罗斯数字经济优化仿真建模。因此，制定了俄罗斯向“数字单一市场”过渡的战略。制定的战略可以考虑到由于俄罗斯数字市场发展面临的现有威胁，不可能快速过渡到高效的数字经济。向“数字单一市场”过渡的已制定战略的实际应用将有可能更有效地管理数字化道路上的新威胁，并优化利用发展机会。同时，该策略适用于公共部门、商业部门和个人家庭。向“数字单一市场”过渡的已制定战略的实际应用将有可能更有效地管理数字化道路上的新威胁，并优化利用发展机会。同时，该策略适用于公共部门、商业部门和个人家庭。向“数字单一市场”过渡的已制定战略的实际应用将有可能更有效地管理数字化道路上的新威胁，并优化利用发展机会。同时，该策略适用于公共部门、商业部门和个人家庭。