This paper presents a stated preference study of electric vehicles (EVs) in the Korean automobile market based on the survey data, which was conducted in February 2018 in Korea. The purpose of this study is to analyze empirically the factors related to the consumers' attitudes toward environmental issues and vehicle attributes that significantly affect the EV preferences of potential Korean consumers. We categorized the survey into two parts: discrete car choice questionnaire and consumers' attitude questionnaire. A total of 1251 respondents were asked to choose their preferred vehicle type between internal combustion engine vehicle and electric vehicle in discrete car choice questionnaire. Their attitude toward environmental issues and vehicle attributes were revealed in the attitude questionnaire. A hybrid choice model is used to jointly integrate Korean consumers' attitudes and their choice decisions. As a result, we figured out that consumers who favor EVs are sensitive to environmental pollution issues, especially in vehicle pollution, and place high importance on the future value of automobiles and less importance on vehicle aesthetics when purchasing a car. Also, economic factors such as purchase price and charger subsidies, and charging infrastructure are necessary for successful EV adoption in Korea, with the possibility of a positive externality effect of using EVs.

本文根据 2018 年 2 月在韩国进行的调查数据，对韩国汽车市场中的电动汽车 (EV) 进行了陈述偏好研究。本研究的目的是实证分析与消费者对环境问题的态度和车辆属性相关的因素，这些因素显着影响韩国潜在消费者的电动汽车偏好。我们将调查分为两部分：离散的汽车选择问卷和消费者态度问卷。在离散汽车选择问卷中，共有 1251 名受访者被要求在内燃机汽车和电动汽车之间选择他们喜欢的车型。他们对环境问题和车辆属性的态度在态度问卷中得到了体现。混合选择模型用于联合整合韩国消费者的态度和他们的选择决定。因此，我们发现偏爱电动汽车的消费者对环境污染问题特别敏感，尤其是在车辆污染方面，在购买汽车时更看重汽车的未来价值，而不太重视汽车的美观。此外，购买价格和充电器补贴以及充电基础设施等经济因素是韩国成功采用电动汽车的必要条件，使用电动汽车可能会产生积极的外部效应。并且在购车时更看重汽车的未来价值，而不太重视车辆的美观。此外，购买价格和充电器补贴以及充电基础设施等经济因素是韩国成功采用电动汽车的必要条件，使用电动汽车可能会产生积极的外部效应。并且在购车时更看重汽车的未来价值，而不太重视车辆的美观。此外，购买价格和充电器补贴以及充电基础设施等经济因素是韩国成功采用电动汽车的必要条件，使用电动汽车可能会产生积极的外部效应。