Abstract

Literature on people’s motivations for using social network sites is plentiful, yet articles on people’s intrinsic motivations for resisting or rejecting them are scarce. This article explores people’s motivations for nonuse. A survey was carried out among 210 Facebook nonusers (113 resisters and 97 rejecters) between 18 and 35 years of age. Exploratory factor analysis of the survey data indicated that their motivations for nonuse can be grouped into five categories: platform specific issues, disinterest, time management issues, privacy issues, and social pressure. Overall, resisters were found to be sturdier in their (negative) beliefs than rejecters.

摘要

关于人们使用社交网站的动机的文献很多，但关于人们抵制或拒绝社交网站的内在动机的文章却很少。本文探讨了人们不使用的动机。对 210 名 年龄在 18 至 35岁之间的 Facebook 非用户（113 名反对者和 97 名拒绝者）进行了一项调查。调查数据的探索性因素分析表明，他们不使用的动机可以分为五类：平台特定问题、不感兴趣、时间管理问题、隐私问题和社会压力。总的来说，发现抵抗者的（消极）信念比拒绝者更坚定。