Purpose

The purpose of this paper is to investigate how employer brand experience (EBE) impacts organizational citizenship behavior (OCB). In addition, it aims to identify the mediating role of employee engagement (EE) in relationship between EBE and OCB.

Design/methodology/approach

To test the research hypotheses, a web questionnaire was developed and data were collected from 426 respondents working in the Indian banking sector. Hypotheses were tested using structural equational modeling.

Findings

EBE was positively related to OCB. The predicted mediating role of EE in the relationship between EBE and OCB was also supported.

Research limitations/implications

The study is confined to the banking sector only, which limits the generalization of the findings.

Practical implications

The results imply that firms should leverage on various dimensions of employer brand (EB) i.e. compensation, work–life balance, working environment, training and corporate social responsibility to enhance EE and OCB.

Originality/value

The research is among the very few to confirm the role of EBE vis-à-vis current employees especially in a collectivist society like India. The study also confirmed the mediating role of EE between EBE and OCB which have not been studied previously.

中文翻译：

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雇主品牌体验与组织公民行为：员工敬业度的中介作用

目的

本文的目的是调查雇主品牌体验 (EBE) 如何影响组织公民行为 (OCB)。此外，它还旨在确定员工敬业度 (EE) 在 EBE 和 OCB 之间的关系中的中介作用。

设计/方法/方法

为了检验研究假设，我们开发了一份网络问卷，并从 426 名在印度银行业工作的受访者收集了数据。使用结构方程模型对假设进行了检验。

发现

EBE 与 OCB 呈正相关。EE 在 EBE 和 OCB 之间的关系中的预测中介作用也得到了支持。

研究限制/影响

该研究仅限于银行业，这限制了研究结果的普遍性。

实际影响

结果意味着公司应该利用雇主品牌 (EB) 的各个方面，即薪酬、工作与生活的平衡、工作环境、培训和企业社会责任来提高 EE 和 OCB。

原创性/价值

这项研究是为数不多的证实 EBE 相对于现有员工的作用的研究之一，尤其是在像印度这样的集体主义社会中。该研究还证实了 EE 在 EBE 和 OCB 之间的中介作用，这在以前没有研究过。