Purpose

Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main objective of this paper is to provide a retrospective of the thematic structure of papers published in JSM over its publication history.

Design/methodology/approach

This study uses bibliometric methods to present a retrospective overview of JSM themes between 1987 and 2019. Using keywords co-occurrence analysis, this paper unveils the thematic structure of JSM’s most prolific themes. Bibliographic coupling analysis uncovers the research trends of the journal.

Findings

Leading authors, leading institutions, authors’ affiliated countries and critically, the dominant themes of JSM are identified. As its founding, JSM has published approximately 40 papers each year, with 2019 being its most productive year. On average, lead JSM authors to collaborate with 1.30 others. Keywords co-occurrence analysis identifies nine prominent thematic clusters, namely, “marketing to service”, “quality, satisfaction and delivery systems”, “service industries”, “relationship marketing”, “service failure, complaining and recovery”, “service dominant logic”, “technology, innovation and design”, “wellbeing” and “service encounters”. Bibliographic coupling analysis groups JSM papers into four clusters, namely, “brand & customer engagement behaviour”, “service co-creation”, “service encounters & service recovery” and “social networking”.

Research limitations/implications

This study is the first to analyse the thematic structure of JSM themes over its history. The themes are analysed across time periods and then compared to dominant themes identified in contemporary service research agendas. Recommendations are made based on the gaps found. This retrospective review will be useful to numerous key stakeholders including the editorial board and both existing and aspiring JSM contributors. The selection of literature is confined to Scopus.

Originality/value

JSM’s retrospection is likely to attract readership to the journal. The study’s recommendations regarding which areas have matured and which are still ripe for future contributions will offer useful guidelines for all stakeholders.

中文翻译：

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服务营销主题期刊的映射：使用文献计量分析的回顾性概述

目的

Journal of services Marketing (JSM) 是领先的期刊，在过去 34 年中发表了服务营销领域的前沿研究。本文的主要目的是回顾在 JSM 上发表的论文的主题结构及其出版历史。

设计/方法/方法

本研究使用文献计量方法对 1987 年至 2019 年间 JSM 主题进行回顾性概述。本文使用关键字共现分析揭示了 JSM 最多产主题的主题结构。书目耦合分析揭示期刊的研究趋势。

发现

主要作者、主要机构、作者所属国家以及重要的是，确定了 JSM 的主要主题。自成立以来，JSM 每年发表约 40 篇论文，其中 2019 年是其最富有成效的一年。平均而言，主要 JSM 作者与其他 1.30 人协作。关键词共现分析确定了九个突出的主题集群，即“营销到服务”、“质量、满意度和交付系统”、“服务行业”、“关系营销”、“服务失败、抱怨和恢复”、“服务主导”逻辑”、“技术、创新和设计”、“福祉”和“服务邂逅”。书目耦合分析将 JSM 论文分为四个集群，即“品牌和客户参与行为”、“服务共创”、“服务遭遇和

研究限制/影响

本研究首次分析了 JSM 主题在其历史上的主题结构。这些主题跨时间段进行分析，然后与当代服务研究议程中确定的主要主题进行比较。根据发现的差距提出建议。这种回顾性审查将对包括编辑委员会以及现有和有抱负的 JSM 贡献者在内的众多关键利益相关者有用。文献的选择仅限于 Scopus。

原创性/价值

JSM 的回顾很可能会吸引该期刊的读者。该研究就哪些领域已经成熟以及哪些领域尚未成熟以供未来贡献的建议将为所有利益相关者提供有用的指导。