This study draws upon interview data and a grounded theoretical methodology to explore entrepreneurial social identity management. Interviews were conducted with forty-three entrepreneurs in several U.S. cities. The women and men discussed past conversations with (non)entrepreneurs, with foci on self- and other stereotyping, associated language use, prototypicality, and motivation. Open and axial coding of the interview content revealed a new model of entrepreneurial social identity management. The model’s implications for understanding entrepreneurs’ social identity and motivation were discussed.

中文翻译：

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通过语言使用来管理企业家的社会身份

本研究利用访谈数据和扎实的理论方法来探索企业家的社会身份管理。在美国几个城市的43位企业家进行了访谈。男女讨论了过去与（非）企业家的对话，重点讨论了自我定型和其他定型观念，相关的语言使用，原型性和动机。面试内容的公开和轴向编码揭示了一种企业家社会身份管理的新模式。讨论了该模型对理解企业家的社会认同和动机的意义。