ABSTRACT

Owing to the convergence of multiple cultures coupled with the unprecedented rapid development in the decades since the late 1990s, the value creation and innovation logic of Asia-Pacific business models (BMs) has been constantly altered by cultural heterogeneity and thus, have evolved into a more complex and diverse landscape relative to Western developed-economy BMs. Given that relevant issues remain under-researched, the main purpose of our collection is to fill this gap. We provide new insights into identifying, exploring and rationalizing the indigenous innovation ecosystems and unorthodox value-creating logic of BMs emerging from the Greater China territory. Moreover, whereas the COVID-19 crisis has fundamentally changed the way people do business along with the lockdowns followed by some forms of de-globalization; it is expected to see a new wave of BM evolution. We, thus, outline three promising and nascent pathways for future efforts departing from a cultural view to explore the value logic of BMs and BM innovation within the Asia-Pacific region in the post-COVID-19 era: (1) the role of culture in BM innovation; (2) new ways of creating the knowledge and managing knowledge iceberg phenomenon and (3) using the ‘Bottom of Pyramid’ approach to BM innovation for incorporating social goals into value creation logic.

摘要

由于多元文化的融合，加上自 1990 年代后期以来的几十年前所未有的快速发展，亚太商业模式（BMs）的价值创造和创新逻辑不断被文化异质性改变，从而演变成相对于西方发达经济体 BM 而言，更复杂和多样化的景观。鉴于相关问题仍未得到充分研究，我们收集的主要目的是填补这一空白。我们为识别、探索和合理化大中华地区新兴的BMs的本土创新生态系统和非正统的价值创造逻辑提供了新的见解。此外，尽管 COVID-19 危机从根本上改变了人们做生意的方式，以及封锁和某种形式的去全球化；预计将迎来新一波 BM 进化。因此，我们从文化角度出发，为探索后 COVID-19 时代亚太地区 BM 和 BM 创新的价值逻辑，勾勒出三个有前途的新生途径：（1）文化的作用在BM创新中；(2) 创造知识和管理知识冰山现象的新方法和 (3) 使用“金字塔底部”方法进行 BM 创新，将社会目标纳入价值创造逻辑。