The purpose of this study is to provide insight into the discursive foundations of entrepreneurial identity for women in Canada by examining the social positions, representations and spaces they take in introductory business textbooks. We ask three questions: (1) What issues of power and discourses related to gender are subsumed in Canadian textbooks? (2) In what way is gender represented in texts of entrepreneurship in Canadian management education? (3) How are women portrayed in entrepreneurship texts? The data that we draw upon comes from 13 Canadian management textbooks that have been used in introductory business courses to teach students about the functions of business. By narrowing in on content in entrepreneurship education, we use poststructural feminism as a lens to interrogate gendered discourses that influence what and how students are taught about the ideals of entrepreneurship in undergraduate business programs in Canada. Our findings suggest that the entrepreneurship texts studied were overly gendered in masculine terms, serving to privilege the experience of male business while simultaneously marginalizing the representation of women entrepreneurs. We argue that marginalizing women in textbooks may form barriers to their interest and participation in entrepreneurial pursuits, and thereby call on scholars and practitioners to reconsider the importance of equality in materials used in the classroom.

这项研究的目的是通过检查女性在入门商业教科书中的社会地位，代表和空间，来深入了解加拿大女性企业家身份的推论基础。我们问三个问题：（1）加拿大教科书中包含哪些与性别有关的权力和话语问题？（2）在加拿大管理教育中，企业家才能的文本中性别代表什么？（3）在创业文本中如何描绘女性？我们使用的数据来自13本加拿大管理教科书，这些教科书已在入门商务课程中用于教给学生有关商务功能的知识。通过缩小创业教育的内容范围，我们使用后结构女性主义作为审视性别话语的镜头，这些话语影响加拿大大学商业课程中关于创业理想的教育方式和方式。我们的发现表明，所研究的企业家精神文本过于男性化，既有利于男性创业的经验，同时又使女性企业家的代表地位处于边缘地位。我们认为，在教科书中将妇女边缘化可能会阻碍她们的兴趣和参与创业活动，从而呼吁学者和从业人员重新考虑课堂教学材料中平等的重要性。我们的发现表明，所研究的企业家精神文本过于男性化，既有利于男性创业的经验，同时又使女性企业家的代表地位处于边缘地位。我们认为，在教科书中将妇女边缘化可能会阻碍她们的兴趣和参与创业活动，从而呼吁学者和从业人员重新考虑课堂教学材料中平等的重要性。我们的发现表明，所研究的企业家精神文本过于男性化，既有利于男性创业的经验，又使女性企业家的代表地位处于边缘地位。我们认为，在教科书中将妇女边缘化可能会阻碍她们的兴趣和参与创业活动，从而呼吁学者和从业人员重新考虑课堂教学材料中平等的重要性。