This study aims to investigate the interplay of visitor engagement, authenticity, and destination image in driving revisit and electronic word of mouth (eWOM) intentions of heritage tourists through the mediating role of Memorable Tourism Experiences (MTE). The data for this research were collected from tourists in the UNESCO-listed heritage city of Kashan, Iran. Using a convergent parallel mixed methods approach, the study's findings highlighted the importance of MTE as a mediator of these interrelationships. The results also identified the positive direct and indirect effects of visitor engagement on revisit and eWOM intentions. The indirect effects of authenticity on revisit and eWOM intentions through MTE were also significant. The findings also showed the positive direct and indirect effects of destination image on eWOM intention, with the indirect effect on revisit intention being significant. The practical implications of the study and potential future directions for research are also discussed in the conclusion section.

这项研究旨在通过令人难忘的旅游经历（MTE）的中介作用，研究游客参与度，真实性和目的地形象在推动遗产游客重新访问和电子口碑（eWOM）意图方面的相互作用。这项研究的数据是从被联合国教科文组织列为世界遗产的伊朗喀山的游客那里收集的。使用收敛并行混合方法的方法，该研究的结果强调了MTE作为这些相互关系的中介者的重要性。结果还确定了访客参与对重新访问和eWOM意图的积极直接和间接影响。通过MTE，真实性对重访和eWOM意图的间接影响也很重要。研究结果还表明，目标图像对eWOM意图有直接或间接的积极影响，对重新访问意图的间接影响很大。结论部分还讨论了该研究的实际意义和潜在的未来研究方向。