The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications.

The Uses and Gratification Theory (U&G) model was adapted to investigate the factors which influence tourist intention to visit a city. Satisfaction and Tourism Experience were added as external variables to the U&G model. The original Convenience construct for mobile tourism applications was changed to Mobile Convenience for this study.

A survey was carried out to investigate the factors which influence tourist intention to visit a City. 261 users with different nationalities were asked about their experiences and feelings when using Runnin'City, which was the mobile tourism application used in this study. The results were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). All the relationships of U&G were supported, except for Information for Tourism Experience.

Self-Expression was found to be especially relevant and was moderated by Entertainment, Information and Mobile Convenience which in turn influence Satisfaction, Tourism Experience and Intention to visit a City.

The Gender and Running frequency variables were also investigated using multi-group analysis. The influence of Mobile Convenience on Satisfaction was seen to be moderated by Gender, and the relationships of Information and Entertainment on satisfaction are moderated by Running Frequency.

The results obtained with the proposed changes in the U&G model will be very useful for academics and also for designers and developers of mobile tourism apps as they show the special role played by Self-Expression and Entertainment as relevant factors for the success of a mobile tourism app.

本文的目的是通过使用“使用和满足”理论模型来研究旅游者在访问其他用户对移动应用程序的目的地估值之后访问城市的意图，从而加深对旅游创新的理解。

运用“满足与满足理论”（U＆G）模型来研究影响游客访问城市意愿的因素。满意度和旅游体验已作为外部变量添加到U＆G模型中。本研究将原来用于移动旅游应用程序的便利结构更改为“移动便利性”。

进行了一项调查，以调查影响游客访问城市意图的因素。261名不同国籍的用户在使用Runnin'City（本研究中使用的移动旅游应用程序）时被询问了他们的经历和感受。使用偏最小二乘结构方程模型（PLS-SEM）分析结果。U＆G的所有关系均得到支持，但“旅游体验信息”除外。

人们发现自我表达特别重要，并受到娱乐，信息和移动便利性的调节，进而影响了满意度，旅游体验和游览城市的意愿。

还使用多组分析研究了性别和跑步频率变量。性别可以缓解移动便利对满意度的影响，而跑步频率可以缓解信息和娱乐对满意度的关系。

提议的U＆G模式变更所获得的结果对于学者以及移动旅游应用程序的设计人员和开发人员都将非常有用，因为它们显示出自我表达和娱乐作为移动旅游业成功的相关因素所发挥的特殊作用。应用程序。