Despite the growing importance of the digital transformation (DT) of the agrifood sector on the political agenda, traditional policies are not enough to provide proactive responses to rapid technological changes and new approaches for policy planning are necessary especially at regional level. This manuscript proposes and illustrates the implementation of a new methodological framework for DT policy planning in the case of Andalusia, the olive world leader region, but applicable to other regions and sectors, with two objectives: 1) to quantitatively determine the importance of the conditioning factors of DT in the olive sector in the short/medium term, by developing an AHP/SWOT/PESTLE model, and 2) to design public policies to strengthen the DT, taking advantage of the potentialities and alleviating the deficiencies, by carrying out a quantitative TOWS analysis. The knowledge of diverse groups of experts, i.e. stakeholders in the sector, has been used in all analyses due to the lack of reliable data and the complex nature of the issues analysed. The results show that the opportunities and strengths are more prominent than weaknesses and threats for DT. Environmental issues stand out as an opportunity to boost DT. There is also a growing interest in developing an interoperability strategy which is an opportunity to overcome the low technological integration of the value chain. DT can also enable a more transparent value chain and improved traceability. Some negative factors are the lack of evidence on the economic viability of investment in digital technologies, shortage of labour and young farmers, and potential unintended and unanticipated effects of DT. Important policies strategies to foster DT are: improving environmental efficiency though DT; promoting youth employment in the sector; enhancing coordination among innovation actors; developing a common interoperability strategy; and fostering technological integration in the sector.

尽管农业食品行业的数字化转型（DT）在政治议程中的重要性日益提高，但传统政策还不足以对迅速的技术变化做出积极回应，因此，尤其在区域一级，有必要采取新的政策规划方法。该手稿提出并举例说明了在橄榄世界的主要地区安达卢西亚，但适用于其他地区和部门的DT政策规划新方法框架的实现，其目的有两个：1）定量确定调节条件的重要性通过开发AHP / SWOT / PESTLE模型，确定短期/中期橄榄领域DT的影响因素，以及2）设计公共政策以增强DT的潜力，并利用其潜力并缓解其不足，通过进行定量的TOWS分析。由于缺乏可靠的数据以及所分析问题的复杂性，所有分析都使用了不同专家组（即该领域的利益相关者）的知识。结果表明，DT的机遇和优势比劣势和威胁更为突出。突出环境问题是提高DT的机会。开发互操作性策略的兴趣也越来越浓厚，这是克服价值链技术集成度低的机会。DT还可以实现更透明的价值链并提高可追溯性。一些负面因素是缺乏关于数字技术投资的经济可行性的证据，劳动力和年轻农民的短缺以及DT潜在的意想不到的和意想不到的影响。促进DT的重要政策策略是：通过DT提高环境效率；促进该部门的青年就业；加强创新参与者之间的协调；制定共同的互操作性策略；并促进该部门的技术整合。