ABSTRACT

Fashion does not just reflect, but also shapes the life of people. Thus, fashion is a useful way of studying social, cultural and economic change. In the decade known as ‘the Sixties’, it paved the way for a new social, cultural and political climate. This article shows that Britain underwent a profound Europeanisation in fashion in a decade characterised by the global marketing success of British culture. It argues that the popularity of British boutiques, designers and youth cultures epitomised a new idea of Britishness in the 1960s because they were profoundly influenced by Continental fashion. The article reconstructs the creation, image and influence of the so-called ‘Continental Look’ in men’s and women’s clothing in Britain in the 1960s and shows to what extent the British fashion revolution associated with the term ‘Swinging London’ was based on the import of and references to Continental fashion design.

摘要

时尚不仅反映，而且塑造人们的生活。因此，时尚是研究社会、文化和经济变化的有用方式。在被称为“六十年代”的十年中，它为新的社会、文化和政治气候铺平了道路。这篇文章表明，英国在十年间经历了一场深刻的时尚欧洲化，其特点是英国文化在全球营销方面取得了成功。它认为，英国精品店、设计师和青年文化的流行是 1960 年代英国性新观念的缩影，因为它们深受大陆时尚的影响。文章重构创作，