This paper aims to investigate the process of setting a prioritized research agenda that tackles the relevance gap in the management field as a method of academic branding for scholars. This is done by assessing the institutional and individual factors that affect research agenda prioritization for the management scholar. A conceptual approach, that is the outcome of theory analysis and the investigation of previous literature, is adopted. This results in a conceptual framework that tackles the relationship between the factors on one side and decision-making styles on the other. The study has implications for scholars to keep in perspective a conceptualization of the factors that could influence their research agenda setting process. This study has two contributions. First, the delivery of a conceptual framework that is relevant to management scholars to help prioritize research agenda that contributes to academic branding, and second is the linking of decision-making styles to these factors.

中文翻译：

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关于学术品牌：对影响研究议程选择和管理优先级的因素的回顾

本文旨在调查设置优先研究议程的过程，以解决管理领域的相关性差距，作为学者学术品牌的一种方法。这是通过评估影响管理学者研究议程优先级的机构和个人因素来完成的。采用概念方法，即理论分析和以往文献调查的结果。这导致了一个概念框架，该框架解决了一方面的因素与另一方面的决策风格之间的关系。该研究对学者们保持对可能影响其研究议程设置过程的因素的概念化具有重要意义。这项研究有两个贡献。第一的，