Abstract

Research across natural resource management disciplines has identified an implementation gap between researchers and managers, where institutional norms and practices limit integration of novel data and observations into decision-making. This gap has largely been addressed using one-way science communication tools such as publications and conference presentations. While these tools can be designed and delivered effectively, mounting evidence suggests two-way communication builds more trust, enhances engagement, and may lead to more active use of scientific information in decision-making. The National Oceanic and Atmospheric Administration (NOAA) Western Regional Collaboration Team’s West Watch webinar is a one-way communication tool that shares information about climate, weather, and ocean condition anomalies to an internal audience of NOAA experts and key partners. NOAA is interested in expanding this tool to improve information accessibility and use by communities of interest that NOAA serves. This research uses a mixed-methods approach to evaluate how West Watch could change to function as a two-way communication tool, facilitating bilateral information movement between research presenters and the audience. Research results, supported by literature, inform five best practices and recommendations for changes to West Watch, as well as the design and implementation of future science communication tools.

摘要

跨自然资源管理学科的研究已经确定了研究人员和管理人员之间的实施差距，其中制度规范和实践限制了将新数据和观察结果整合到决策中。这一差距在很大程度上已通过使用出版物和会议演示等单向科学传播工具得到解决。虽然可以有效地设计和交付这些工具，但越来越多的证据表明，双向沟通可以建立更多信任，增强参与度，并可能导致在决策中更积极地使用科学信息。美国国家海洋和大气管理局 (NOAA) 西部区域合作小组的西部观察网络研讨会是一种单向通信工具，可共享有关气候、天气、和海洋状况异常向 NOAA 专家和主要合作伙伴的内部观众展示。NOAA 有兴趣扩展此工具，以提高 NOAA 所服务的感兴趣社区的信息可访问性和使用。本研究使用混合方法来评估 West Watch 如何转变为双向通信工具，促进研究演示者和观众之间的双边信息流动。研究结果在文献的支持下，为西方观察以及未来科学传播工具的设计和实施提供了五个最佳实践和建议。本研究使用混合方法来评估 West Watch 如何转变为双向通信工具，促进研究演示者和观众之间的双边信息流动。研究结果在文献的支持下，为西方观察以及未来科学传播工具的设计和实施提供了五个最佳实践和建议。本研究使用混合方法来评估 West Watch 如何转变为双向通信工具，促进研究演示者和观众之间的双边信息流动。研究结果在文献的支持下，为西方观察以及未来科学传播工具的设计和实施提供了五个最佳实践和建议。