ABSTRACT

For many Nordic winter destinations attracting customers in the summer is a challenge. Angling is one of the summer activities that can help develop year-round tourism at a destination. Knowing which factors influence angling destination loyalty and how to manage these factors for different market segments is therefore important. We investigated how destination image, place attachment and satisfaction influenced anglers’ destination loyalty through a structural equation model. Data are from a survey of 379 tourist anglers at the popular winter destination Trysil in southeast Norway. Our results show that increasing loyalty to an angling destination managers and tourism development actors can foremost influence the image and satisfaction level of anglers. This could be done through information campaigns to anglers combined with improving angling quality. On a larger area like in Trysil one should manage for diversity in regulations to avoid marginalizing certain angler groups and create conflicts.

摘要

对于许多北欧冬季目的地来说，在夏季吸引顾客是一项挑战。钓鱼是夏季活动之一，可以帮助在目的地发展全年旅游业。因此，了解哪些因素会影响钓鱼目的地的忠诚度以及如何针对不同的细分市场管理这些因素非常重要。我们通过结构方程模型研究了目的地形象、地方依恋和满意度如何影响垂钓者的目的地忠诚度。数据来自对挪威东南部热门冬季目的地特里西尔的 379 名旅游垂钓者的调查。我们的研究结果表明，增加对垂钓目的地管理者和旅游开发参与者的忠诚度可以最重要地影响垂钓者的形象和满意度。这可以通过对垂钓者进行信息宣传并提高垂钓质量来实现。在像特里西尔这样的更大区域，人们应该管理法规的多样性，以避免边缘化某些垂钓者群体并造成冲突。