Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide.

中文翻译：

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电子营销的趋势和未来研究：二十年的文献计量分析

电子营销（eM）是一种蓬勃发展的现象，由于对组织绩效的重大影响而引起了人们的高度关注。在过去的几十年中，已经在许多领域（例如，消费者，组织策略，广告和整体管理哲学，以了解全球性见解）中观察到eM的相关性。为了有效地操纵该领域，所有利益相关者，尤其是院士和从业者，必须理解eM理论和实践在动态利用方面的当前地位。系统的文献计量分析可以通过从各种主题（包括引用和出版指标）的角度提供出版物趋势及其轨迹的整体视图来解决此问题。这项研究分析了2000年至2019年的文献计量数据，以揭示生产力最高的国家，大学，作者，期刊和电子营销中的多产出版物。为此，使用VOS Viewer软件基于共引，书目耦合（BC）和共现（CC）可视化映射。这项研究的主要目的是概述eM的趋势和途径，以帮助研究人员了解全球的趋势和未来的研究方向。