ABSTRACT

This paper aims to advance the understanding of the experience-satisfaction relationship and the impact of the event context on such a relationship. In particular, there is an interplay between four dimensions of experience (i.e. affective, cognitive, physical, and novel) and satisfaction. The current study builds upon a primary dataset consisting of 1599 responses obtained from visitors attending two leisure activities, namely, a sport event and a music festival in Norway. The results show that the four experience dimensions’ direct effects on satisfaction differ between the two types of activities. The impact of affective engagement on satisfaction is significantly higher at the music festival than at the sport event, and the impact of cognitive engagement on satisfaction is significant at the sport event but not at the music festival. This paper highlights the importance of carefully managing events and festival engagement profiles to improve visitor satisfaction. Furthermore, it contributes to the literature by showing that the values assigned by respondents to cognitive, physical, and novel engagement differ significantly between sport events and music festivals and are contextually dependent.

摘要

本文旨在促进对体验-满意度关系以及事件背景对这种关系的影响的理解。特别是，体验的四个维度（即情感、认知、身体和新奇）之间存在相互作用和满意。目前的研究建立在一个主要数据集的基础上，该数据集包含从参加两项休闲活动的游客那里获得的 1599 份回复，即挪威的体育赛事和音乐节。结果表明，四种体验维度对满意度的直接影响在两类活动之间存在差异。情感参与对满意度的影响在音乐节上显着高于体育赛事，认知参与对满意度的影响在体育赛事上显着，而在音乐节上则不显着。本文强调了仔细管理活动和节日参与概况以提高游客满意度的重要性。此外，它通过显示受访者对认知、身体、