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Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets
International Marketing Review ( IF 4.8 ) Pub Date : 2021-05-21 , DOI: 10.1108/imr-11-2020-0264
Hina Mehreen , Hussain Gulzar Rammal , Vijay Pereira , Manlio Del Giudice

Purpose

This study aims to investigate whether the absorptive capacity, learning intent of the recipient, the attractiveness of the knowledge source and the relationship quality between the recipient and the source in high-technology sectors in emerging markets influences the nature of the intra-organizational knowledge being transferred.

Design/methodology/approach

A total of 180 completed survey responses from all cellular network providers operating in Pakistan were analyzed. This study uses multiple regression analysis to empirically tests the above relationships using data from the cellular network sector in Pakistan.

Findings

The findings highlight how the highly educated workforce and the motivation to learn has an impact on the effective cross-border sharing of knowledge, both technological and marketing knowledge.

Originality/value

This study is one of the few to test the factors that influence the effective and efficient transfer of knowledge from developed to emerging markets.



中文翻译:

调查接受者的吸收能力对跨境知识转移的影响:来自新兴市场的证据

目的

本研究旨在探讨新兴市场高技术领域的吸收能力、接受者的学习意图、知识来源的吸引力以及接受者与来源之间的关系质量是否会影响组织内知识的性质。转移。

设计/方法/方法

分析了来自在巴基斯坦运营的所有蜂窝网络提供商的 180 份已完成的调查回复。本研究使用多元回归分析,使用来自巴基斯坦蜂窝网络部门的数据对上述关系进行实证检验。

发现

研究结果强调了受过高等教育的劳动力和学习动机如何影响知识的有效跨境共享,包括技术和营销知识。

原创性/价值

这项研究是为数不多的测试影响知识从发达市场有效和高效转移到新兴市场的因素之一。

更新日期:2021-05-21
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