ABSTRACT

This study approaches the relational orientation of the Internet user as an individual characteristic that is not necessarily related to a specific website. It aims at better apprehending the Internet user’s online behaviour by introducing and validating the Internet user relational orientation (IURO) scale. A first study was conducted to purify the scale and assess its psychometric qualities. 1011 French Internet users, members of a research panel were contacted by email, to participate in the study. Exploratory factorial analysis followed by confirmatory factorial analysis show that IURO is a three-dimensional scale composed of communal trait, special treatment and confidence benefits. A second study (415 Internet users) was then conducted to check the scale’s external validity by using a different sample and websites.

摘要

本研究将互联网用户的关系取向视为与特定网站不一定相关的个人特征。它旨在通过引入和验证互联网用户关系取向（IURO）量表来更好地理解互联网用户的在线行为。进行了第一项研究以净化量表并评估其心理测量质量。通过电子邮件联系了 1011 名法国互联网用户，即研究小组的成员，以参与该研究。探索性因子分析和验证性因子分析表明，IURO 是一个由共同特征、特殊待遇和信心收益组成的三维量表。然后进行了第二项研究（415 名互联网用户），通过使用不同的样本和网站来检查量表的外部有效性。