ABSTRACT

This project applies the Photovoice method, an established qualitative approach, to discover new insights for market and enterprise development based on racial identity. Examining the interests and motivations of Black consumers and practices of companies which capitalise on Black identity, we reveal viable markets concerning ‘Black Paris’ tour experiences and educational services. This market is distinct from the long-standing mainstream tourism market in France, which is ‘colorblind’ by tradition. Practicing Racial Capitalism, Black tour professionals cater to traditionally underserved consumers by highlighting and disseminating information concerning the obscured histories and rich cultural contributions of Black people to culture and society. The Photovoice technique allowed for documentation and critical examination of race-themed tourism services and customer experiences, indicating new opportunities for market development and related social and policy change.

摘要

本项目应用 Photovoice 方法，一种既定的定性方法，以发现基于种族身份的市场和企业发展的新见解。通过检查黑人消费者的兴趣和动机以及利用黑人身份的公司的做法，我们揭示了有关“黑色巴黎”旅游体验和教育服务的可行市场。这个市场有别于法国长期以来的主流旅游市场，传统上是“色盲”。实践种族资本主义，黑人旅游专业人士通过突出和传播有关黑人对文化和社会的模糊历史和丰富文化贡献的信息来迎合传统上服务不足的消费者。