Streaming video (SV), such as YouTube, is a new media widely used nowadays. Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a search in the rich depository of the Scopus database, this article presents the first integrative literature review about advertising in SV. Searching every article and conference paper related to the topic published until May 04, 2020, 59 studies were found and classified into two main topics: marketing studies (35), mostly focused on evaluating or exploring advertising in SV, and computational studies (24), focusing on the development of systems for the insertion of ads into SV. All knowledge present in these studies was summarized so that readers (both scholars and practitioners) could have easy access to the main contributions and information present in each study. Moreover, future research directions in six main themes are presented through a research agenda.

流视频（SV），例如YouTube，是当今广泛使用的一种新媒体。但是，缺乏有关SV广告的知识。有鉴于此，本文通过在Scopus数据库的丰富存储库中进行搜索，提出了有关SV广告的第一篇综合文献综述。搜索到2020年5月4日之前发布的与该主题相关的每篇文章和会议论文，共发现59项研究，并将其分为两个主要主题：市场研究（35），主要侧重于评估或探索SV中的广告，以及计算研究（24）。 ，专注于将广告插入SV的系统的开发。总结了这些研究中存在的所有知识，以便读者（学者和从业人员）都可以轻松访问每个研究中的主要贡献和信息。而且，