This conceptual paper develops and justifies a pro-active, design-driven approach to sustainable destination development. Using insights from design science, it helps explain the limited practical usability of concepts such as the Tourism Area Life Cycle, by noting that these often focus on an aggregated ‘topological’ level of destination design, while a focus on experiences and product development on a ‘typological’ and ‘morphological’ level is key to constitute change. The ‘Tourism Destination Design Roadmap’ is introduced, its potential to scrutinise ‘visitor flows’ is explored as well as ways in which it can contribute to developing desirable qualities in a destination, while minimising negative impacts. The paper concludes by highlighting its conceptual contribution and identifying directions for future research.

本概念文件提出并证明了以主动，设计为导向的可持续目的地开发方法。借助设计科学的见识，它指出了这些概念通常侧重于目的地设计的总体“拓扑”水平，而侧重于体验和产品开发方面的概念，从而有助于解释诸如旅游区生命周期之类的概念在实践中的局限性。 “类型”和“形态”水平是构成变化的关键。介绍了“旅游目的地设计路线图”，探讨了审查“游客流量”的潜力，以及它有助于提高目的地质量的同时最小化负面影响的方式。文章最后通过强调其概念贡献和确定未来研究的方向进行了总结。