Men appear to be more sceptical towards climate change and less pro-environmental than women. On the other hand, priming certain values (e.g., wealth) undermines support for pro-environmental behaviours. Based on these findings, we explored whether situational materialism may amplify the differences between women and men in scepticism towards climate change. In three experiments we presented participants with either images portraying luxury consumption or neutral images, and then we measured scepticism. Study 1 showed that men increased their scepticism over women when they were exposed to luxury consumption, but not to neutral images. Studies 2–3 replicated these results and further explored the influence of gender roles. Conformity to male roles was associated with greater scepticism in both studies, and such association was amplified by situational materialism, but only in Study 2. Thus, situational materialism in men and conformity to male roles, in general, might hamper the fight against climate change.

男性似乎比女性对气候变化更持怀疑态度，对环境的看法也更少。另一方面，提倡某些价值（例如财富）会破坏对环保行为的支持。基于这些发现，我们探讨了情境唯物主义是否会扩大对气候变化的怀疑论中的男女差异。在三个实验中，我们向参与者展示了描绘奢侈消费的图像或中性图像，然后我们测量了怀疑度。研究1显示，当男人接触奢侈品而不是中性形象时，他们对女人的怀疑增加了。研究2–3复制了这些结果，并进一步探讨了性别角色的影响。在两项研究中，对男性角色的服从都与更大的怀疑态度有关，