ABSTRACT

Research question

Research examining demonstration effects has been criticized for being atheoretical and lacking evidence of any behavioral effect. Drawing from dual-process decision-making models, the purpose of this study was to examine how rational and affective motivational mechanisms influence youths’ intention and participatory behavior after watching an elite sport event.

Research methods

Data were collected from 318 youth post-spectating an elite track cycling event. Post-event questionnaires measured rational and affective motivational antecedents of intention, while the behavior was measured through sport program participation within one year following the event.

Results and findings

Structural equation modeling revealed that rational (i.e. attitude toward the behavior, perceived behavioral control, descriptive norm) and affective (i.e. inspiration) motivational mechanisms significantly predicted intention, and intention, was a small but statistically significant predictor of participation.

Implications

Scholars should consider the integration of both rational (e.g. participation constraints) and affective-based (e.g. inspiration) motivational mechanisms when modeling sport participation behaviors. Practitioners should consider designing event leveraging strategies that expand youth’s social networks (e.g. youth activities during event intermissions) and create experiential conditions which induce a state of inspiration (e.g. having athletes speak to youth after the event).

中文翻译：

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重新概念化示范效应模型：整合理性、情感和行为结构

摘要

研究问题

检验示范效应的研究因缺乏理论性且缺乏任何行为效应的证据而受到批评。本研究的目的是借鉴双过程决策模型，探讨理性和情感动机机制如何影响青少年在观看精英体育赛事后的意图和参与行为。

研究方法

数据收集自 318 名青少年观看精英场地自行车赛事后的情况。赛后调查问卷测量了意图的理性和情感动机前因，而行为则是通过赛后一年内的体育项目参与来测量的。

结果和发现

结构方程模型显示，理性（即对行为的态度、感知的行为控制、描述性规范）和情感（即灵感）动机机制显着预测意图，而意图是参与的一个小但具有统计显着性的预测因子。

影响

在对体育参与行为进行建模时，学者们应该考虑理性（例如参与约束）和情感（例如灵感）激励机制的整合。从业者应考虑利用策略来设计赛事，以扩大青少年的社交网络（例如赛事中场休息期间的青少年活动），并创造引发灵感状态的体验条件（例如让运动员在赛事结束后与青少年交谈）。