ABSTRACT

Volunteers are vital to many organizations, and their retention is a crucial concern for management. While research confirms anticipated pride attracts volunteers to organizations, the role of pride in volunteers’ intentions to remain committed to the organization is unclear and is the focus of this study. The organizational level attributes of perceived organizational reputation and community relations are predicted to have a positive effect on pride. Additionally, the task attribute of task significance and skill variety are also explored. Using survey data collected from 712 volunteers of a prestigious golf tournament, structural equation modeling suggests pride positively influences a volunteer’s likelihood to return in the future and the number of hours they are willing to commit in the future. Although volunteers ultimately make the decision about returning, organizations can proactively market their positive reputation and community relations to retain volunteers. The implications and directions for future research are discussed.

摘要

志愿者对许多组织至关重要，他们的保留是管理层的一个关键问题。虽然研究证实预期的自豪感会吸引志愿者加入组织，但自豪感在志愿者继续致力于组织的意图中的作用尚不清楚，并且是本研究的重点。感知组织声誉和社区关系的组织级别属性预计对自豪感有积极影响。此外，还探讨了任务重要性和技能多样性的任务属性。使用从712收集的调查数据对于著名高尔夫锦标赛的志愿者，结构方程模型表明，自豪感对志愿者未来返回的可能性以及他们愿意在未来投入的小时数产生积极影响。尽管志愿者最终会做出返回的决定，但组织可以主动宣传其良好的声誉和社区关系以留住志愿者。讨论了未来研究的意义和方向。