ABSTRACT

Nanotechnology is the pinnacle of high technology, increasingly coveted by non-scientist buyers seeking science fiction rather than fact. This B2B ethnography deepens our understanding of scientist sellers rejecting orthodox technical sales talk, in order to guide culturally distant non-scientist buyers into more similar sense via religious pseudoscience (scientism). Although heretical, scientism is a powerful proselytising tool, enabling (pseudo)scientist sellers to reimagine themselves as powerful ‘priests’, while obligating buyers to have faith in their teachings, or face excommunication from the ‘church’ of nanotechnology. Within this sales-based ‘theocracy’, the metaphoric methodological ‘God’ Science is the ultimate form of validation, duplicitously manipulated, and overtly drawn on to facilitate the diffusion of poorly understood ‘salvific’ innovations, while supporting an apocryphal religion for high-technology sales.

摘要

纳米技术是高科技的顶峰，越来越受到追求科幻而非事实的非科学买家的追捧。这种 B2B 民族志加深了我们对拒绝正统技术销售谈话的科学家卖家的理解，以便通过宗教伪科学（科学主义）引导文化上疏远的非科学家买家进入更相似的感觉。尽管是异端，但科学主义是一种强大的传教工具，使（伪）科学家卖家能够将自己重新想象为强大的“牧师”，同时迫使买家对他们的教义有信心，否则将面临被纳米技术“教会”逐出教会的风险。在这种以销售为基础的“神权政治”中，隐喻的方法论“上帝”科学是最终的验证形式，被双重操纵，