The 2020 North American Society for the Sociology of Sport (NASSS) Presidential Address analyzed aspects of the National Football League’s (NFL) current socially conscious marketing to make sense of corporatized racial justice politics following a summer of mass political mobilization triggered by the police killing of George Floyd. The analysis shows that the mass, multiracial racial justice activism forced corporatized sport leagues such as the NFL to respond to popular political pressure. The NFL followed the lead of the National Basketball Association and instead of resisting popular sentiments, it has incorporated social justice language into its marketing. Guided by Indigenous decolonial scholarship and radical Black scholars, I argue that the NFL’s incorporation of social justice language is a politics of recognition and colonial governmentality that insulates it from racial justice politics and helps to stabilize challenges to racial capitalism.

2020年北美体育社会学协会（NASSS）总统致辞分析了国家橄榄球联盟（NFL）当前具有社会意识的营销活动的各个方面，以在因警察杀害警察而引发的大规模政治动员之后，使公司化的种族正义政治变得有意义乔治·弗洛伊德（George Floyd）。分析表明，大规模，多种族的种族正义运动迫使NFL等公司化的体育联盟应对民众的政治压力。NFL跟随美国国家篮球协会（National Basketball Association）的领导，并没有抵制大众的情绪，而是将社会正义语言纳入了其营销活动。在土著殖民主义奖学金和激进的黑人学者的指导下，