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Applying the Uses and Gratifications Model to Examine Consequences of Social Media Addiction
Social Media + Society ( IF 5.5 ) Pub Date : 2021-05-18 , DOI: 10.1177/20563051211019003
Amber L. Ferris 1 , Erin E. Hollenbaugh 2 , Paul A. Sommer 2
Affiliation  

The purpose of this research is to test the uses and gratifications model (U&G) with respect to addictive outcomes for young adult social media users. Two cross-sectional survey studies were completed with college students aged 18–25 years. Study 1 applied path analysis with regression to determine how individual traits, motives, and dependency related to intrusive and emotional consequences of addiction (N = 373). Results indicated that, among other predictor variables, being dependent on social media for personal understanding was associated with increased emotional consequences of addiction. In Study 2, the functional alternative of interpersonal interaction and frequency of social media use were included to more fully test the U&G model with structural equation modeling (N = 446). Interpersonal interaction was a significant predictor in the intrusive consequences model. Participants who reported engaging in more offline interpersonal interactions that engaged in heavy use of social media found it to be more intrusive in their lives. In addition, being dependent on social media to understand oneself mediated the relationships between various motives and emotional consequences of addiction. Taken together, results of these studies supported U&G. Contextual age variables were found to be related to motives, dependency, and addictive consequences. In addition, motives in both studies were important variables in explaining addictive consequences.



中文翻译:

应用使用和满足模型检查社交媒体成瘾的后果

这项研究的目的是测试与成年社交媒体用户成瘾结果有关的使用和满足模型(U&G)。针对18至25岁的大学生完成了两项横断面调查研究。研究1应用路径分析和回归分析来确定个体特征,动机和依赖性与成瘾的侵入性和情感后果之间的关系(N  = 373)。结果表明,除其他预测变量外,依赖社交媒体进行个人理解与成瘾的情绪后果增加有关。在研究2中,纳入了人际互动和社交媒体使用频率的功能选择,以使用结构方程模型更全面地测试U&G模型(N = 446)。人际互动是侵入性后果模型中的重要预测指标。那些报告称参与了更多的离线人际互动并大量使用社交媒体的参与者发现,社交互动在他们的生活中更具侵入性。此外,依靠社交媒体来了解自己,可以介导成瘾的各种动机与情感后果之间的关系。总而言之,这些研究的结果为U&G提供了支持。发现上下文年龄变量与动机,依赖性和成瘾性后果有关。此外,两项研究的动机都是解释成瘾后果的重要变量。

更新日期:2021-05-18
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