This article analyses relations between the drag community and the creative industries sector in Belgrade over the first two decades of the 21st century. It argues that drag queens and kings, together with the rest of the LGBTIQ+ community, gain visibility through the creative industries, and that they are subjectified through the immaterial labor involved in the processes of market neoliberalization and city gentrification. The visibility of drag appears to depend not exclusively on social liberalization but on complex intersections of material-semiotic flows, the most important of which, in this analysis, appears to be the push toward a neoliberal market economy and the consequent entrepreneurship of the self through precarious creative, affective, and cognitive labor.

本文分析了21世纪前二十年来，贝尔格莱德的阻力社区与创意产业部门之间的关系。它认为，扮装皇后和国王与LGBTIQ +社区的其他成员一起通过创意产业获得知名度，并且他们是通过参与市场新自由化和城市绅士化过程中的非物质劳动而受到约束的。阻力的可见性似乎不仅取决于社会自由化，还取决于物质符号流的复杂交汇点，在此分析中，最重要的似乎是朝着新自由市场经济的推动以及随之而来的自我创业。不稳定的创造性劳动，情感劳动和认知劳动。