Purpose

This paper aims to explore how women entrepreneurs in Brazil are managing their businesses and gendered role expectations at home in the context of Covid-19. Using the lenses of business-family interface theoretical construct, the paper seeks to explain how women are navigating the business and family commitments in the pandemic context.

Design/methodology/approach

This paper adopts the interpretivist approach using Gioia methodology and 13 individual semi-structured interviews with women entrepreneurs in Rio De Janeiro, Brazil.

Findings

The findings demonstrate that women implement numerous strategies including reliance on social relationships within the family, and externally, to manage the home-business expectations. The findings also reveal entrepreneurial resilience and adaptability in the face of a crisis that marks how women entrepreneurs navigate challenges in their entrepreneurial journeys.

Originality/value

This paper contributes to the gender and entrepreneurship literature by giving greater visibility to women entrepreneurs in developing society in the context of the pandemic. This paper also demonstrates how negotiating gender roles can empower women entrepreneurs to challenge gendered norms.

中文翻译：

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争取平衡：巴西的女企业家、她们的多重性别角色和 Covid-19

目的

本文旨在探讨在 Covid-19 的背景下，巴西的女企业家如何在家中管理企业和性别角色期望。使用企业-家庭界面理论结构的视角，本文试图解释女性如何在大流行背景下应对企业和家庭承诺。

设计/方法/方法

本文采用解释主义方法，使用 Gioia 方法和对巴西里约热内卢女企业家的 13 次个人半结构化访谈。

发现

调查结果表明，女性实施了许多策略，包括依赖家庭内部和外部的社会关系来管理家庭企业的期望。调查结果还揭示了面对危机时的创业韧性和适应性，这标志着女企业家如何应对创业旅程中的挑战。

原创性/价值

本文通过提高大流行背景下发展中社会中的女企业家的知名度，为性别和创业文学做出了贡献。本文还展示了协商性别角色如何赋予女企业家挑战性别规范的能力。