Mobilising postfeminism as an analytical device, this article re-examines how women business owners discursively engage with the identity of the mumpreneur. Drawing on interviews with women business owners, this article reconceptualises the compatibility between motherhood and entrepreneurship associated with the mumpreneur, in terms of a hybrid identity that interlinks feminine and masculine behaviours connected to home and work. Study data reveal the discursive practices present in interview accounts – choosing family and work, strategic mumpreneurship and enhancing the business without limits – which draw on postfeminist discourses to constitute hybrid entrepreneurial femininities associated with the mumpreneur category. The article contributes to the gender and entrepreneurship literature, in particular, the scholarship on mumpreneurship, by first, showing how engagement with the mumpreneur identity is implicated in the reproduction of masculine entrepreneurship; second, demonstrates how encounters with the mumpreneur contribute to the creation of a hierarchy of entrepreneurial identities which reinforces the masculine norm; and third considers how the mumpreneur as a hybrid identity mobilises entrepreneurship in children in gendered ways. While the emergence of the mumpreneur as a contemporary entrepreneurial identity has positively impacted how women’s entrepreneurship is viewed, the study demonstrates that it has not disrupted dominant discourses of masculine entrepreneurship or gendered power relations in the entrepreneurial field.

本文通过动员女权主义作为一种分析工具，重新审视了女性企业主如何以话语方式干预了女企业家的身份。本文通过对女性企业主的采访，以混合身份将家庭和工作相关的女性和男性行为联系在一起，重新构想了母亲与企业家之间的兼容性。研究数据揭示了访谈账户中存在的话语实践-选择家庭和工作，战略性企业家精神和无限发展业务-这些活动利用女权主义后的话语来构成与企业家精神类别相关的混合企业家女性气质。本文对性别和企业家精神文献做出了贡献，尤其是关于创业精神的奖学金，首先，展示与男子气概的身份的接触如何与男性企业家精神的再现有关；其次，展示了与企业家的相遇如何有助于建立企业家身份的等级体系，从而加强了男性规范。第三部分考虑了作为混合身份的农民工如何以性别方式动员儿童的创业精神。虽然作为现代企业家身份的举世无双的出现积极地影响了妇女对企业家精神的看法，但该研究表明，它并没有破坏男性企业家精神或性别平等权力关系在企业家领域的主流论述。展示与农民工的相遇如何有助于建立企业家身份等级体系，从而加强了男性规范；第三部分考虑了作为混合身份的农民工如何以性别方式动员儿童的创业精神。虽然作为现代企业家身份的举世无双的出现积极地影响了妇女对企业家精神的看法，但该研究表明，它并没有破坏男性企业家精神或性别平等权力关系在企业家领域的主流论述。展示与农民工的相遇如何有助于建立企业家身份等级体系，从而加强了男性规范；第三部分考虑了作为混合身份的农民工如何以性别方式动员儿童的创业精神。虽然作为现代企业家身份的举世无双的出现积极地影响了妇女对企业家精神的看法，但该研究表明，它并没有破坏男性企业家精神或性别平等权力关系在企业家领域的主流论述。