Media coverage can affect audiences’ perceptions of immigrants, and can play a role in determining the content of public policy agendas, the formation of prejudices, and the prevalence of negative stereotyping. This study investigated the way in which immigrants are represented in the Danish media, which terms are used, what issues related to immigrants and immigration are discussed and how they are described, and whose voices are heard. The data consisted of media articles published in the two most widely read Danish newspapers in 2019. Inductive qualitative content analysis was conducted. The portrayal of immigrants was generally negative. Overall, immigrants were portrayed as economic, cultural and security threats to the country. The most salient immigrant groups mentioned in the media were non-Westerners, Muslims, and people ‘on tolerated stay’. Integration, xenophobia and racial discrimination were the three immigrant-related issues most frequently presented by the media. The media gave voice mainly to politicians and immigrant women. The material showed that Danes have a strong affinity for ‘Danishness’, which the papers explained as a major barrier to the integration and acceptance of immigrants in Denmark.

中文翻译：

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丹麦媒体中移民的刻画-定性内容分析

媒体报道可以影响听众对移民的看法，并可以在确定公共政策议程的内容，偏见的形成和负面陈规定型观念的流行中发挥作用。这项研究调查了在丹麦媒体中代表移民的方式，使用的术语，讨论了与移民和移民有关的哪些问题以及如何描述他们以及听到了他们的声音。数据包括2019年在两家阅读最广泛的丹麦报纸上发表的媒体文章。进行了归纳定性内容分析。移民的刻画通常是负面的。总体而言，移民被描绘成对该国的经济，文化和安全威胁。媒体上提到的最突出的移民群体是非西方人，穆斯林，人们“容忍住宿”。融合，仇外心理和种族歧视是媒体最常提出的三个与移民有关的问题。媒体主要是向政客和移民妇女发出声音。资料显示，丹麦人对“丹麦性”具有很强的亲和力，论文解释说这是丹麦移民融入和接受的主要障碍。