This paper explores how different self-construals interact with perceived risk and influence tourism consumers’ technology readiness toward tourism mobile apps. The study used 284 tourist participants to show that tourism consumers, regardless of self-construal type, have a negative perception of technology readiness when they perceive a high level of risk. Furthermore, those with independent self-construal have a more positive perception of technology readiness than those with an interdependent self-construal when they perceive a low level of risk. The results also show that technology readiness mediates the relationship between self-construal and use intention toward mobile apps. Based on these results, we proposed the following practical implications. First, companies need to find and lower potential risks that can be perceived in tourism mobile apps. They must also deliver different messages according to consumers’ self-construal. Companies should provide independents with information related to the positive benefits obtained through the mobile app, and interdependents should be provided with information that reduces perceived losses.

中文翻译：

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自我建构和感知风险对技术准备的影响

本文探讨了不同的自我解释如何与感知到的风险相互作用，以及如何影响旅游消费者对旅游移动应用程序的技术准备程度。这项研究使用了284名旅游参与者，表明无论其自我建设类型如何，旅游消费者在感知到高风险时都会对技术的准备度持消极看法。此外，具有独立自我建设能力的人在感知到较低风险时，比具有相互依赖自我建设能力的人对技术就绪性的看法更为积极。结果还表明，技术就绪性可以调节自我构造和对移动应用的使用意图之间的关系。基于这些结果，我们提出了以下实际含义。第一的，公司需要发现并降低在旅游移动应用中可以感知的潜在风险。他们还必须根据消费者的自我理解传递不同的信息。公司应向独立人士提供与通过移动应用程序获得的正面收益相关的信息，而相互独立人士应提供减少感知损失的信息。