Purpose

The organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.

Design/methodology/approach

The study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.

Findings

The work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.

Originality/value

This study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.

中文翻译：

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体育赛事组合：一种创新工具和新的管理范式

目的

全年组织几次小型活动称为活动组合，可能有助于在旅游、社会和经济领域发展城市战略。举办一系列体育赛事是城市营销发展的一项重要创新。本文分析了关于赛事组合的稀缺文献，提供了从这一创新战略中受益的主要要素，以实现主办城市的可持续体育旅游。在创新策略中，深入研究了在事件投资组合管理中纳入杠杆和交叉杠杆方法。

设计/方法/方法

研究分为两个阶段。首先，使用关键字搜索 Web of Science (WOS) 和 SCOPUS 数据库。一旦选择了分析事件组合现象的科学研究，就会进行详尽的审查，使我们能够获得该研究领域的新发现。

发现

这项工作提供了科学分析的体育赛事组合的分类，考虑了配置（正式与非正式）以及是否存在综合策略。其次，界定体育赛事组合管理中的不足和最重要的方面。

原创性/价值

本研究总结了管理体育赛事组合时要考虑的主要因素。此外，强调了综合战略的重要性，以及利用这些战略的相关性。这些贡献是有趣的，因为它是一个具有科学发展空间和显着实用性的新领域。