Although higher education institutions (HEIs) are expected to be the leaders in knowledge generation and dissemination, it is often not clear whether they are knowledge-aware, that is, have a knowledge focus. In this article, the communication with stakeholders through HEI websites is examined to determine to what extent these institutions communicate about their knowledge initiatives and projects. This is done through an investigative study involving all HEIs and their faculties in Slovakia. Using content analysis, the study examines whether the publicly available resources on HEIs’ websites contain knowledge-related keywords, indicating the existence of a knowledge-focus. The results reveal that the websites of some HEIs contain hundreds of these resources, whereas others have none. Statistical evidence confirms that the intensity of communication about knowledge terms increases with the age and size of the HEI and is also dependent on the type of HEI (public, private state, foreign). Other dependencies between the examined factors have also been revealed, for example, HEIs that rank higher in Webometrics indicators are more intensive in their knowledge communications.

尽管预计高等教育机构（HEIs）将成为知识生成和传播的领导者，但通常不清楚它们是否具有知识意识，即具有知识重点。在本文中，将检查通过HEI网站与利益相关者的交流，以确定这些机构在多大程度上交流其知识计划和知识。这是通过一项涉及斯洛伐克所有HEI及其教职员工的调查研究完成的。通过内容分析，该研究检查了HEI网站上的公共可用资源是否包含与知识相关的关键字，从而表明存在着以知识为重点。结果表明，某些HEI的网站包含数百种此类资源，而其他HEE的网站则没有。统计证据证实，有关知识术语的交流强度随HEI的年龄和规模而增加，并且还取决于HEI的类型（公立，私立，外国）。还揭示了所检查因素之间的其他依赖性，例如，在Webometrics指标中排名较高的HEI在其知识交流中更加密集。