Firms’ increasing focus on financial markets has undermined employment conditions, as well as workers’ ability to mobilize. Taking a discursive approach to employment relations under financialization, this article develops a theory of discursive opportunism (DO) to explain how organizers can adopt management's discursive techniques for control and transform them into resources for collective action. The article makes two contributions. First, it illustrates that management's turn to market discourse under financialization varies across individual workplaces, even within a single firm. Second, it offers a theory of DO to explain how organizers can mobilize workers in financializing firms when they develop tactics appropriate to a workplace's distinctive discursive context. A comparative case study of tech workers responding to mass layoffs provides empirical support for this theory, showing that organizers’ tactics are critical to shaping the path of financialization at the workplace level.

中文翻译：

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工人如何在金融化企业中动员起来：一种话语机会主义理论

公司对金融市场的日益关注破坏了就业条件以及工人的动员能力。本文采用话语方法研究金融化下的雇佣关系，提出话语机会主义（DO）理论来解释组织者如何采用管理层的话语技术进行控制，并将其转化为集体行动的资源。这篇文章有两个贡献。首先，它说明了金融化下管理层转向市场话语的方式因工作场所而异，即使在单个公司内也是如此。其次，它提供了 DO 理论来解释组织者在制定适合工作场所独特话语背景的策略时如何动员工人参与金融化公司。