Adolescents are considered a critical consumer segment due to their huge spending power and significant influence in family purchase decisions. Parents, peers, and media are the three essential socialization agents that significantly influence adolescents' consumer knowledge (awareness), attitudes (attitude toward ad, brand, and price), and purchase behavior via the process of consumer socialization. This meta-analysis investigates the impact of these agents by integrating findings from 36 studies, including 194 relationships among 29,209 adolescent respondents. The study examines the moderating role of various cultural dimensions (individualistic, power distance, and masculinity), publication year, and age. The findings reveal that peers have the maximum number of significant effects, followed by media and parents. Parents and peers have a stronger impact on adolescents' attitudes toward brand in cultures that are high in individualism and power distance. The effects for many focal relationships are stronger in recent publications, which confirms the critical influence of the external environment, including access to the Internet and social media. Age, culture, and publication year moderate key relationships. The study contributes to consumer socialization literature and has practical implications for marketers interested in teenage consumers.

中文翻译：

---

父母、同龄人和媒体对青少年消费者知识、态度和购买行为的影响：元分析

由于青少年的巨大消费能力和对家庭购买决策的重大影响，他们被认为是一个重要的消费群体。父母、同伴和媒体是三个必不可少的社会化代理，它们通过消费者社会化过程显着影响青少年的消费者知识（意识）、态度（对广告、品牌和价格的态度）和购买行为。这项荟萃分析通过整合 36 项研究的结果，包括 29,209 名青少年受访者之间的 194 种关系，来调查这些药物的影响。该研究考察了各种文化维度（个人主义、权力距离和男子气概）、出版年份和年龄的调节作用。调查结果显示，同龄人具有最大数量的显着影响，其次是媒体和父母。在高度个人主义和权力距离的文化中，父母和同龄人对青少年对品牌的态度有更大的影响。在最近的出版物中，许多焦点关系的影响更大，这证实了外部环境的关键影响，包括对互联网和社交媒体的访问。年龄、文化和出版年份调节关键关系。该研究有助于消费者社会化文献，并对对青少年消费者感兴趣的营销人员具有实际意义。年龄、文化和出版年份调节关键关系。该研究有助于消费者社会化文献，并对对青少年消费者感兴趣的营销人员具有实际意义。年龄、文化和出版年份调节关键关系。该研究有助于消费者社会化文献，并对对青少年消费者感兴趣的营销人员具有实际意义。